Monday, 8 September 2014

How to Budget for Your Free Giveaway

How Much to Budget for Your "Free" Giveaway

Everyone loves free, except for the people who must pay for it. That is the unwritten truth that exists behind any "free" marketing method or campaign. There is typically, though not always, a real cost in terms of time and expense.

So when you

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How to Rank Your Site in Google

What You Need to Do to Rank Your Site in Google

We are all after the same thing: to rank highly in the Google organic search results in an effort to enjoy the so-called "free" traffic that would flow from that.

That said, Google doesn't make it easy on us, coming up with a search algorithm

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Monday, 1 September 2014

How to Use the New Google My Business

How You Can Effectively Use Google My Business

Recently we discovered the latest and greatest offering from the folks at Mountain View, otherwise known as Google. They've put together what they hope is a direct response to Facebook with Google My Business. Google My Business is imagined as a

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How to Create Social Media Posts That Get the Clicks

How to Create Social Media Posts That Get the Clicks

It can be very easy to fall into the big black hole of social media. By that I mean you spend tons of time and possibly money to run consistent, content filled social media posts, but still to your dismay, find that nobody is interacting

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Tuesday, 12 August 2014

Can I Get on the Page 1 of Google without a Website?

Historically , using the local paper or a business index was the right way to go when advertising a small business.

But times have moved on seriously. Barely anybody uses paper directories any more to find your business, and the local paper isn't just expensive, but really hit and miss (in

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Monday, 11 August 2014

Understanding Google Analytics

Find out how many visitors your website is attracting and analyse their movements around your web pages with Google’s invaluable tracker Google Analytics.

 

Wouldn’t it be great if you knew how many people were visiting your site every day? It would be even better to know which

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Bringing People Back To Your Website.

A truly successful website relies on a steady growing base of repeat visitors. Here’s how to convince people to keep coming back!
You’ve published your website and the visitors are pouring in, but to make sure your website is a hit you must secure repeat readers. While the number of unique

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Sunday, 10 August 2014

Effective Online Marketing - Selecting What Works For Your Business.

How do you know if you have the Most Effective Online Marketing Strategy in Place?

The Vast selection of Online Marketing Packages available to your business can sometimes be very overwhelming.

Effective Online Marketing utilises campaigns including Search Engine Optimisation or SEO, Local

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Beware of Fake SEO Companies

Beware of Fake SEO Companies
These days the amount of unsolicited emails that are being received by Businesses advertising Website Design or Search Engine Optimisation is becoming as bad as telemarketers claiming they are with Telstra or Optus trying to con you to switch phone companies.

The

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Saturday, 9 August 2014

Why is Social Media Optimisation Essential to Your Success? [Infographic]

Social media optimisation is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want

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Anatomy of a Social Buyer: Use Social Media Optimisation to Understand Your Customer & Get Sales

Social media optimisation is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and

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Friday, 8 August 2014

Responsive Web Design: Prevent Potential Sales Loss with a Mobile Friendly Website

Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and

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Why We Are the Perfect SEO Solutions Provider for Your Business

SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here's what sets us apart and why you should choose us.
Watch the video:


We understand the business side of SEO. You'll

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Thursday, 7 August 2014

Responsive Web Design: How Businesses Risk Losing Customers by Ignoring Google’s Recommended Mobile Friendly Configuration

Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web

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Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?

Most people think of cute animals when they hear the words "Penguin" and "Panda" but for many search engine optimization service providers, these two words are to be feared. Google's Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online

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Wednesday, 6 August 2014

Go for Mobile Responsive Web Design

Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign

Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to

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SEO Goes Natural & Social with High Quality Content

How to Comply with Google Panda and Penguin Updates

Doing effective SEO has evolved into a more "natural” and “social" process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad

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Tuesday, 5 August 2014

Keyword Rich Articles for SEO

The struggle between easy to read grammatically correct articles and quality keyword seeding should not exist at all.

Search engines such as Google are able to figure out the relevance of the content on your website to a user’s search query. Therefore, an article filled with a jumble of

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Choosing the Best Keywords

These days, our need for knowledge, information, everyday necessities and novelty materials can be found just with one single click after entering a keyword in a search engine.

It’s no surprise that more and more people prefer to surf the internet rather than go to a library or shopping

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Monday, 4 August 2014

Articles and Keywords for SEO

Keywords or phrases are tools used in Search Engine Optimisation and Internet marketing to achieve better rankings in search engines.

At a certain point in time, many webmasters abused this system by saturating the content of their websites with keywords in the hope to be able to achieve a

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Sunday, 3 August 2014

Analysing Keyword Profits - Pay Per Click Advertising - PPC

Pay Per Click advertising is a highly successful way to promote your online business and increase your sales. However, like all other Internet marketing tactics, Pay Per Click advertising isn’t for everyone.

For this reason, you may be wondering whether or not Pay Per Click advertising can

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Direct Advantages of Email Marketing

Email marketing is a wonderful way to reach large numbers of customers in a short amount of time.

This is a very inexpensive marketing method that is effective. It will result in getting more traffic to your website thus generating more sales. Email marketing can be used by any type of

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Quick Site Indexing - SEO Secrets

Getting listed quickly in search engines is something every website owner wants to do.
Lots of site owners don’t really know how to do this, and know very little about SEO or Search Engine Optimisation, though.

Fortunately for them, there are several ways to getting listed quickly, all of

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